Case Study

Upcircle Beauty | Product Photography

We specialise in creating captivating visuals for brands, and Upcircle Beauty was a perfect example! But how can we showcase the beauty of natural skincare in a way that is visually stunning and resonates with people? Let's explore!

First things first! We started by researching Upcircle's vibe and target audience. We discovered their focus on clean ingredients, sustainability, and a touch of everyday glam. Then, we got creative with a mood board party on Pinterest. We curated a collection of inspiring images that perfectly captured Upcircle's essence. We included still life shots, lifestyle scenes, and engaging video clips.

For the still life shots, we played with lighting and composition, showcasing the products alongside natural elements like coffee beans (because who doesn't love a caffeine-infused treat?). We then moved onto the Lifestyle scenes which is all about telling a story. We scouted locations and partnered with City Plumbing Nottingham to create an amazing bathroom set. We captured moments that made you want to indulge in some self-care with a face mask and unwind

We knew that short videos make a big impact, so we created dynamic clips that showcased the products in action. These gems were perfect for social media and newsletters, adding another layer of engagement.

And the results? Upcircle was absolutely thrilled! They loved how we captured their brand story and connected with their audience. We made sure to maintain open communication and incorporate their feedback throughout the process, resulting in content that was pure gold.

Challenge